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What happens to your marketing effort when Google search goes away?
By Mark Schaefer Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers...
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Digital marketing: A discussion on three touchy subjects
BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times...
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The techlash: Are people ready to fight back against Big Tech?
By Mark Schaefer Social media has gotten weird. It has congealed into a monopolistic mess. It can be manipulative and even dangerous. It is a threat to democracy. Why aren’t people more concerned? An...
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Insights into new media trends on podcasting, social media, and smart speakers
By Mark Schaefer Every year, I look forward to hearing first-hand insights from Tom Webster on trends in new media that are emerging from his annual research report “The Infinite Dial.” Every year...
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Will Facebook be a permanent fixture in our lives?
By Mark Schaefer Although Facebook has been slammed on a number of fronts, it appears to be unstoppable. As the latest earning results demonstrate, there seems to be no controversy that will get in...
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Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies recently pointing to the suspicious results of automated social media sentiment analysis generated by some of the most popular “listening” dashboards. In...
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Why you really should care and optimize for voice search now
By Mars Dorian, {grow} Contributing Columnist As a digital content creator, I’m using my hands a lot. Typing stories, writing articles for big marketing blogs, drawing digital artwork for myself and...
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Why “resonance” is the future of SEO
One of the problems in the digital marketing world today is that leaders are using an outdated playbook — especially when it comes to Search Engine Optimization. I think the future of SEO is taking...
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I just earned my first revenue from ChatGPT and other observations
Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. Starting with … my first revenue from ChatGPT! 1. Revenue from ChatGPT I...
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